QVC always takes care of the compliance of the advertising message, which is checked by the Advertising Compliance team.

In this document you will find the guidelines to follow to present your products in an excellent and correct way.

For any clarification do not hesitate to contact us:

 

Commercial communication (TV, website, social media) is subject to several laws:

  1. Advertising Self-Regulation Code (IAP)
  2. Consumer Code
  3. Civil law rules on unfair competition 

QVC is committed in ensuring that advertising is correct to maintain customers trust and advertising compliance. The Advertising Compliance team is dedicated to guarantee commercial communication that always respects the standards. Violations can result in penalties of up to 10 million Euros.

Also Vendors and Guests are contractually obliged to meet the mentioned compliance requirements.

  • What to do to use product claims on QVC channels?

To confer special, distinctive, superiority features or attribute a special efficacy and performance to the product, QVC’s approval is required.  

To do so, we require to fill in the Claim Form, the document in which you Vendor can list the product claims you wish to communicate on-air and on QVC Italia’s website.  

Only claims approved by QVC will be presented on-air and online.

  • What is a claim?

A claim is any statement that falls into one of the following categories:

  • Measured results
  • Health claims
  • Product performance
  • Sanitisers
  • Toning and body modelling
  • Comparative and superiority claims
  • Green claims
  • Distintive elements
  • Endorsements
  • Nature of ingredients
  • What documents are needed to support the claims?

To support the claims QVC requests the following substantiation documents:

Codice di reso
Codice di reso

Approval is not required for immediately recognisable effects that do not require testing or other supporting evidences (e.g. good fragrance, soft fabric) and for activities that are generally accepted by scientific opinion (e.g. hydrating efficacy of moisturisers).

For further information please see QVC Claims Form Guidance Chart

•       Claim approval process:

Codice di reso
Codice di reso

To download the claim form please click here

Meeting the deadlines is essential to ensure that QVC approves the claims in time and to then evaluate any additional assets or graphics to be used for on-air and web launches.